London Underground Platform Advertising
Cross track posters are large-format advertising placements positioned opposite Tube platforms in London Underground stations. Designed to face passengers waiting for trains, cross track advertising delivers high dwell time, strong visibility and premium impact in some of the busiest commuter environments in the UK.
What Are Cross Track Posters?
Cross track posters are large advertising panels placed across the railway track, directly opposite the platform edge. They are positioned to sit within passenger sightlines while people wait for their train, making them one of the most consistently viewed London Underground advertising formats.
Cross track advertising is available in a range of sizes, from high-frequency formats like 16-sheet to premium large-format placements such as 48-sheet and 96-sheet posters. This format is ideal for brand awareness, product launches and campaigns that need maximum impact in key stations.
How Effective Is Cross Track Advertising?
Cross track poster advertising is highly effective because it combines long dwell time with strong sightline visibility. Passengers typically spend several minutes waiting on platforms, naturally facing the track direction — meaning cross track posters are often viewed repeatedly during the same journey.
Cross track placements benefit from:
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Clear, direct platform visibility
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High dwell time during train waiting periods
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Strong impact due to large format sizing
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Premium station association and brand presence
For brands looking to stand out in busy commuter spaces, cross track advertising is one of the most powerful options on the London Underground.
Benefits of London Underground Cross Track Posters
Maximum Platform Visibility
Cross track posters sit directly opposite passengers, creating strong line-of-sight exposure while commuters wait for trains.
High Dwell Time
Platforms offer extended viewing time, increasing message retention and brand recall.
Large Format Impact
Cross track placements are available in large poster sizes, helping brands create standout campaigns in high-footfall stations.
Premium Brand Presence
Cross track advertising is positioned in key platform environments, making it ideal for brands seeking a premium look and strong awareness.
Where Are Cross Track Posters Located?
Cross track posters are installed across the track from Tube platforms inside London Underground stations. They are typically placed in high-traffic platform areas where passengers naturally face forward while waiting for trains.
Because cross track posters are station-based placements, campaigns can be planned around selected London Underground stations depending on availability, footfall and campaign objectives.
Cross Track Poster Sizes
Cross track advertising is available in multiple poster sizes depending on station inventory and campaign requirements. The most common formats include:
Cross Track 16-Sheet
A strong option for targeted station visibility and cost-effective platform coverage.
Cross Track 48-Sheet
A larger, more premium format designed for higher impact in busy stations.
Cross Track 96-Sheet
One of the largest poster formats on the London Underground, ideal for major brand campaigns and maximum platform dominance.
Our team will recommend the best cross track size based on your budget, campaign goals and preferred station locations.
How Much Do Cross Track Posters Cost?
Cross track poster costs vary depending on:
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Poster size (16-sheet, 48-sheet, 96-sheet)
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Station selection and footfall levels
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Campaign duration (typically 2–4 weeks)
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Seasonal demand and availability
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Production and artwork requirements
Cross track posters are a premium London Underground advertising format due to their high visibility and large format impact. For accurate pricing, request a tailored quote based on your preferred stations and campaign objectives.
Summary
Cross track posters are one of the most impactful London Underground advertising formats, positioned directly opposite passengers on platforms. With high dwell time, strong sightlines and premium large-format options, cross track advertising is ideal for brands looking to build awareness and stand out in busy commuter environments.
Get A Quote
Planning a cross-track campaign on the London Underground?
Share your brief and we’ll send availability, coverage details and pricing options.
Frequently Asked Questions
Cross track advertising refers to large posters placed across the railway track, directly facing passengers waiting on Tube platforms.
Get A Quote
Planning a cross-track campaign on the London Underground?
Share your brief and we’ll send a tailored proposal with availability, coverage and pricing.
