What Is London Underground Advertising?
London Underground advertising refers to promotional media placed across the Tube network, including stations, escalators, ticket halls, platforms and inside train carriages.
With over 1.3 billion passenger journeys per year, the London Underground is one of the busiest and most iconic transport systems in the world. It provides brands with unmatched frequency, dwell time and urban coverage.
Best London Underground Advertising Options
There are multiple ways to advertise on the London Underground, depending on your goals and budget. Popular formats include billboard posters in stations, digital screens across platforms and ticket halls, and Tube car panels inside trains for longer viewing time during journeys.
Why Advertise on the London Underground?
Advertising on the London Underground offers high visibility, repeated exposure and access to a valuable London audience. It’s ideal for brands looking to target commuters, build strong brand recall and associate themselves with one of the most iconic transport networks in the world.
Targeted Audience Reach
Tube advertising can be targeted by station, line, location and audience type. This makes London Underground advertising a smart option for brands that want to reach specific demographics, business districts, tourist areas or commuter-heavy routes at the right times.
- 61% ABC1 audience
- 53% earn above UK average
- 1.3bn annual journeys
London Underground Advertising FAQs
The cost of London Underground advertising varies depending on the format, station locations, campaign length and overall coverage. Smaller campaigns can run from a few thousand pounds, while major stations, takeovers or network-wide digital campaigns require larger budgets. A tailored quote is the best way to confirm accurate Tube advertising rates.
See more frequency asked questions here.
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Explore our latest guides on London Underground advertising and Tube advertising in the UK.
We cover advertising formats, campaign costs, station targeting and strategy — with practical tips to help you get better results.
