Tube Poster Formats & Platform Advertising
London Underground poster advertising offers high-visibility placements across platforms, corridors and station environments. From 4-sheet and 6-sheet posters to premium cross track formats, Tube poster advertising delivers strong commuter reach, high frequency and impactful brand exposure across London’s busiest transport network.
What Is London Underground Poster Advertising?
London Underground poster advertising refers to printed advertising placements positioned throughout Tube stations and platforms. Posters are installed in high-footfall areas such as platform walls, passageways, escalator routes and ticket halls, ensuring consistent exposure during the passenger journey.
Poster advertising remains one of the most established and effective Tube advertising formats. It combines strong visual impact with repeated commuter exposure, making it ideal for brand awareness, recruitment campaigns, public sector messaging and product launches.
How Effective Is Tube Poster Advertising?
Tube poster advertising is highly effective due to consistent visibility and repeated commuter journeys. Many London commuters travel multiple times per week, creating strong frequency and brand recall.
Poster placements benefit from:
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High footfall station environments
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Multiple touchpoints across the passenger journey
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Strong repetition across campaign duration
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Clear, distraction-limited viewing environments
Because posters are positioned throughout stations, they provide broad exposure across the London Underground network.
London Underground Poster Sizes
4-Sheet Posters
A versatile and widely used format positioned throughout platforms and station walkways. Ideal for targeted station campaigns and cost-efficient coverage.
Best for: Focused station visibility and budget-conscious campaigns.
6-Sheet Posters
One of the most common Tube poster formats, offering strong visibility across platforms and ticket halls. Provides excellent balance between reach and impact.
Best for: High-frequency commuter exposure across multiple stations.
Cross Track Posters (16, 48 & 96-Sheet)
Large-format posters positioned opposite platforms for maximum impact. Designed to sit directly within passenger sightlines while waiting for trains.
Best for: High-impact brand awareness and premium platform presence.
Where Are London Underground Posters Located?
Posters are positioned across a range of station environments, including:
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Platform walls
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Cross track placements
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Escalator routes
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Station corridors
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Ticket halls
This wide distribution ensures consistent visibility at multiple points during the commuter journey, reinforcing brand messaging through repetition.
How Much Does Tube Poster Advertising Cost?
The cost of London Underground poster advertising depends on:
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Poster size and format
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Station selection and footfall levels
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Campaign duration (typically 2–4 weeks)
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Seasonal demand and availability
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Production and artwork requirements
Smaller poster formats such as 4-sheet and 6-sheet placements are often cost-effective for broader coverage, while larger cross track posters command premium pricing due to their scale and impact.
For accurate pricing, request a tailored quote based on your campaign objectives.
Why Choose London Underground Posters?
Poster advertising on the Tube provides:
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Reliable commuter reach
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High frequency exposure
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Strong brand recall
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Flexible campaign scaling
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Established and proven advertising format
For brands looking to achieve consistent awareness across London, poster advertising remains one of the most effective and scalable London Underground advertising formats.
Get A Quote
Planning a poster campaign on the London Underground?
Share your brief and we’ll send availability, coverage details and pricing options.
Frequently Asked Questions
Common poster sizes include 4-sheet, 6-sheet and large cross track formats such as 16-sheet, 48-sheet and 96-sheet.
Get A Quote
Planning a poster campaign on the London Underground?
Share your brief and we’ll send a tailored proposal with availability, coverage and pricing.
