London Underground In-Carriage Advertising
Tube Car Panels are interior advertising placements positioned inside London Underground train carriages. This format is distributed across the network, giving your campaign broad commuter reach and repeated daily exposure. With long dwell time during journeys, in-carriage advertising is one of the most effective Tube advertising formats for building awareness and brand recall in London.
What are Tube Car Panels?
Tube Car Panels (also known as in-train or in-carriage advertising) are poster placements inside London Underground trains. They are installed above windows and seating areas, ensuring visibility for both seated and standing passengers throughout the journey.
Unlike station-specific formats, Tube car panel campaigns are distributed across the London Underground network. This gives brands consistent exposure across a wide range of passenger routes, helping campaigns reach large commuter audiences at scale.
How effective is Tube Car Panel advertising?
Tube car panel advertising is highly effective because it combines long dwell time with repeated exposure. Passengers spend extended periods inside train carriages, often seated directly beneath the panels, giving your campaign sustained visibility during each journey.
Because Tube car panels are distributed across the network, they also provide broad reach and frequent impressions across London. This makes in-carriage advertising ideal for brand awareness campaigns, recruitment, product launches and services that want city-wide exposure.
Benefits of in-carriage advertising?
Extended Dwell Time
Passengers remain inside train carriages for the full journey, providing sustained exposure to your advertising message.
High Frequency
Regular commuters travel multiple times per week, creating repeated exposure and stronger brand recall.
Network-Wide Coverage
Tube car panel advertising is distributed across the London Underground network, helping brands reach a broad commuter audience across London.
Strong Value for Awareness
In-carriage advertising offers excellent value for brands looking to build recognition and familiarity at scale.
Where Are Tube Car Panels Located?
Tube car panels are positioned inside London Underground train carriages, typically above windows and seating areas. This placement ensures your campaign is visible to both seated and standing passengers throughout the journey.
Because campaigns are distributed across the network, Tube car panels are ideal for brands that want London-wide exposure rather than station-specific targeting.
How Much Do Tube Car Panels Cost?
The cost of Tube car panel advertising depends on:
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Campaign duration (typically 2–4 weeks)
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Overall coverage and distribution
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Seasonal demand and availability
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Production and artwork requirements
Tube car panels are often one of the most cost-effective London Underground advertising formats for achieving broad reach and high frequency. For accurate pricing, request a tailored quote based on your campaign goals.
Summary
Tube car panels are one of the most effective London Underground advertising formats for delivering repeated exposure to a captive commuter audience. With network-wide distribution, long dwell time and strong frequency, in-carriage advertising is ideal for brands looking to build awareness across London.
Get A Quote
Planning a Tube car panel campaign on the London Underground?
Share your brief and we’ll send availability, coverage details and pricing options.
Frequently Asked Questions
Tube car panel campaigns are distributed across the London Underground network rather than being targeted to specific lines. This provides broad commuter reach and consistent exposure across London.
Get A Quote
Planning a Tube car panel campaign on the London Underground?
Share your brief and we’ll send a tailored proposal with availability, coverage and pricing.
