London Underground Advertising FAQs

Most London Underground advertising campaigns run for 2–4 weeks. Longer durations can increase frequency and strengthen brand recall, particularly for awareness campaigns.

Many advertising formats, such as cross track posters and escalator posters, can be planned around selected stations depending on availability. Some formats, like Tube car panels, are distributed across the network rather than targeted to specific lines.

Tube advertising formats include:

• Cross track posters (16, 48 and 96-sheet)

• Escalator posters

• 4-sheet and 6-sheet station posters

• Digital screens

• Digital ribbons and gateways

• In-carriage Tube car panels

• Experiential takeovers

Our team can recommend the best format based on your campaign objectives.

Yes. The Underground offers high commuter frequency, long dwell time and repeated exposure throughout the passenger journey. It is one of the most established and effective out-of-home advertising environments in the UK.

Yes. We provide artwork guidelines for each format and can advise on best practice creative to ensure your campaign looks strong in station environments.

Booking timelines depend on format and demand. Premium placements may require more notice, especially during busy seasonal periods. We recommend enquiring as early as possible to secure preferred stations and formats.

The London Underground reaches a broad commuter audience including working professionals, students and visitors. Many stations provide access to high-value urban audiences and business districts.